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Research papers

Customer driven competitive positioning

This paper describes a sophisticated choice modelling technique for the manipulation of quantative data on customers' needs, expectations, perceptions and values. These feed directly into the development of competitive strategies. Key questions...

Catalogue: Seminar 1993: The Ideal Product, The Ideal Costumer, The Ideal Company?
Authors: Bernard Chudy, Roger Sant
Company: KANTAR TNS Malaysia
June 15, 1993
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Citation

Chudy and Sant (1993a, June 15). Customer driven competitive positioning. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/customer-driven-competitive-positioning


Research papers

Market research for mergers and acquisitions

The number of M&A transactions involving German firms has risen sharply since the mid-1980s. An important influencing factor was the development of the internal market of the European Community. The demand for professional services in the area of...

Catalogue: Seminar 1992: Banking And Insurance- Pressure On Profits, Pressure On Research
Author: Hans-Jürgen Kräh
June 15, 1992
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Citation

Kräh, H. (1992a, June 15). Market research for mergers and acquisitions. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/market-research-for-mergers-and-acquisitions


Research papers

Quality methods, quality results! An axiom

Since 1963 the U.S. Committee on Nationwide Television Audience Measurement (CONTAM) has engaged in methodological research. The purpose has been to understand and improve television audience measurement in order to increase the accuracy and...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Nicholas P. Schiavone
June 15, 1992
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Citation

Schiavone, N. P. (1992a, June 15). Quality methods, quality results! An axiom. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/quality-methods-quality-results-an-axiom


Research papers

Researching Central and Eastern Europe

This paper sets out to argue the case for undertaking basic, benchmark research into media and marketing issues in the countries of the former Soviet Union and its Eastern European satellites. With the rapid pace of economic, political and social...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Authors: Michael Svennevig, Michel Olszewski
June 15, 1992
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Citation

Svennevig and Olszewski (1992a, June 15). Researching Central and Eastern Europe. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/researching-central-and-eastern-europe


Research papers

Mobilizing values to slice up the market

The paper reports on a test of the model in a benchmark study done in the field of financial institutions. Respondents are categorized and grouped using the two key measures, and the predictions about them tested using a perceptual mapping technique...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Author: Jan Hofmeyr
June 15, 1989
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Citation

Hofmeyr, J. (1989a, June 15). Mobilizing values to slice up the market. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/mobilizing-values-to-slice-up-the-market